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PRIVACY POLICY

 

 

Last Updated: 06/12/2024

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Thank you for visiting Gentle Roots. Your privacy is important to us, and we are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information.

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1. Information We Collect

We collect the following types of information:

a. Information You Provide Directly

  • Personal Details: When you fill out forms, place an order, or contact us, you may provide information such as your name, email address, phone number, billing address, and delivery address.

  • Payment Information: Payment details are processed securely through third-party providers like PayPal and Wix and are not stored directly by us.

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b. Information Collected Automatically

  • Cookies and Analytics: We use cookies and third-party analytics tools (e.g., Wix Analytics and Google Analytics) to collect data about your device, browsing behavior, IP address, and session details. This helps us enhance user experience and website performance.

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2. How We Use Your Information

We use your information for the following purposes:

  • To process and deliver your orders.

  • To provide customer support and respond to your inquiries.

  • To send promotional emails and updates (with your consent).

  • To improve our website’s functionality and user experience.

  • To comply with legal obligations.

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3. Retention of Data

We retain your information only as long as necessary for the purposes outlined in this policy or to comply with legal requirements:

  • Customer purchase data: Up to 7 years for tax and accounting purposes.

  • Marketing data: Until you opt out or request deletion.

  • Website analytics data: Typically retained for 12-26 months.

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4. Third-Party Sharing

We may share your information with the following third parties:

  • Service Providers: For email marketing (Mailchimp), advertising (Google Ads), and AI-based customer interactions (Blaze AI).

  • Payment Processors: PayPal and Wix handle your payment details securely.

  • Compliance: When required by law or to enforce our Terms and Conditions.

We ensure that all third-party providers comply with relevant data protection laws.

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5. Cookies and Consent

We use cookies to enhance your browsing experience and analyze traffic. Cookies may be essential (for site functionality) or non-essential (for analytics and marketing).

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Cookie Consent

By visiting our website, you will see a cookie banner allowing you to:

  • Accept all cookies.

  • Customize your cookie preferences (e.g., essential vs. non-essential).

  • Read more about our cookie practices in this Privacy Policy.

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6. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. This includes:

  • Secure website hosting through Wix.

  • Encryption of payment transactions.

  • Regular security reviews.

In the event of a data breach, we will notify affected users promptly and comply with applicable laws.

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7. Your Rights

Under UK law and GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of your data.

  • Correction: Update inaccurate or incomplete data.

  • Erasure: Request the deletion of your data (where permissible by law).

  • Objection: Opt out of marketing communications or data processing.

To exercise your rights, contact us at hello@gentleroots.uk.

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8. Anonymized Data

We may use anonymized and aggregated data for research, analytics, or business insights. This data cannot be used to identify individuals.

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9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Significant updates will be communicated via banners or pop-ups on our website.

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10. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please email us directly at hello@gentleroots.uk.

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